Small breeze. Gale-force winds. To us, it’s all in a day’s work.
Every client relationship is unique, and we approach each project
with an eye on the client’s unique needs and goals. We start every
client relationship with a re-evaluation of the current messaging,
company positioning and strategic vision with regard to the
competitive landscape. With this evaluation in hand, we're able to
better understand strengths and weaknesses and manage toward those
strengths as we develop messaging and/or an outreach program that
will be well received by press, customers, investors and employees.
In many cases, our clients pull us in to help supplement their ongoing PR and marketing during busy times. By bringing Red Fan Communications onboard during these times, companies can focus on their day-to-day work and demands while we focus solely on their immediate PR goals. Throughout the process, Red Fan Communications works closely with internal teams to ensure coordinated and effective use of all resources. We scale our team to meet the client’s needs, and in some cases, establish programs that we can run externally in full or with parts that can be easily transferred to internal resources.
One of Red Fan’s greatest assets is our powerful, established media
connections. We ensure our clients have strategic relationships with
the industry pundits, press and influencers in their space and we go
out of our way to make those connections, via steps such as reviewing
management's travel itinerary to make the most of travel with key
introductions when possible.