Every client relationship is unique

We approach each project with an eye on the client's unique needs and goals. We start every client relationship with a re-evaluation of the current messaging, company positioning and strategic vision with regard to the competitive landscape. With this evaluation in hand, we're able to better understand strengths and weaknesses and manage toward those strengths as we develop messaging and/or an outreach program that will be well received by press, customers, investors and employees.

In many cases, our clients pull us in to help supplement their ongoing PR and marketing during busy times. By bringing Red Fan Communications onboard during these times, companies can focus on their day-to-day work and demands while we focus solely on their immediate PR goals. Throughout the process, Red Fan Communications works closely with internal teams to ensure coordinated and effective use of all resources. We scale our team to meet the client's needs, and in some cases, establish programs that we can run externally in full or with parts that can be easily transferred to internal resources.

One of Red Fan's greatest assets is our powerful, established media connections. We ensure our clients have strategic relationships with the industry pundits, press and influencers in their space and we go out of our way to make those connections, via steps such as reviewing management's travel itinerary to make the most of travel with key introductions when possible.