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I would HIGHLY recommend Red Fan Communications as true experts in Marketing and PR. I had been on my own two years with great results, but lacked the ability to clearly express my value proposition to others. Kathleen and her expert team took me through an extremely valuable positioning exercise resulting in total clarity. For the first time, I had a comprehensive view of what my clients value most, the competition and how I could stand out in the market. It was a very worthwhile investment!
Before hiring Red Fan Communications, BuildFax didn't have a strong national presence. Since collaborating with Kathleen and her team, we have been in such prestigious publications as The Wall Street Journal, Barron’s, Bloomberg and appeared on the CNBC television network. We can't express enough gratitude for their strategic partnership and the momentum it has and continues to create for our company.
Our previous experience with large PR firms had left a bad taste in our mouth. When we met and partnered with Red Fan our belief in PR turned around completely with the best momentum we have seen to date around our brand, our thought-leadership in the higher education space, our client wins and student successes.
Red Fan is probably one of the smartest investments we made in this past year for our brand. We trust them to do what's best for our company and for our clients when it comes to PR and Marketing. The value and results are loud and clear.
When it comes to getting the right press, the right message and in a first class way. Red Fan is the PR firm we trust.
Hiring Red Fan Communications could quite possibly be the single best business decision I have made. Within the first few months of hiring Kathleen she has taken my business to a new level. Total Mommy Fitness is now more marketable competitive and professional than it has ever been. She has helped me completely transform my company while staying true to my vision.
Kathleen's excellent work in directing the Connaught Group, Ltd. to a new level of brand awareness has been remarkable. She nailed the desired image and corporate intentions immediately and garnished an incredible amount of press in a short period of time, all with perfect messaging. Red Fan Communications is a take-it-to-heart business that gets things done, and done well beyond expectations.
Kathleen has been able to take my business to the next level in a very short amount of time. When I first hired Kathleen she was able to quickly assess where my business was at and connect me with people who could help with Brand Identity and Web Services. She was able to help me look at my business not only today, but in the future, and ensure that I am laying the foundation correctly for where I want to be in 10 years. Kathleen is extremely knowledgeable in her field and has fabulous contacts, both locally and nationally. Kathleen is also constantly thinking about what my next steps should be and is very proactive. She takes her clients business personally and is always looking out for you. I highly recommend Kathleen and Red Fan Communications.
Kathleen and Red Fan Communications provided me with the tools to better organize, market and grow my business. She displayed great competence in her ability to promote and brand Junior Jam, and to give it a more public face. In addition, she was extremely helpful in demonstrating the importance of social media, and, specifically in helping to create a strategy that we can easily maintain and benefit from.
Kathleen knows her stuff and I relied on her not only with our Communications Strategy around a pivotal event for our business, but as a valuable contributor in the sales and post sales process with our clients. Kathleen's experience, advice and wisdom are irreplaceable, and someone of her professional caliber makes her a truly unique jewel!
Red Fan Communications has made a HUGE difference in my business. In the space of a few short months, my little dinner delivery service has become a substantial presence on the Austin food scene—my database of email customers has doubled and I now have retail establishments contacting me to set up accounts! The results have been real, measurable, and account for a large increase in sales. In fact, sales have almost quadrupled since we have been working together.
The market positioning exercise led me to some incredibly useful, tangible insights about how best to create a brand image for Dishalicious—I can move forward with this information knowing I am building a solid brand. Thanks so much for everything you have helped me accomplish!
From the first story we worked on together, Kathleen has been a pleasure and a breeze to collaborate with. Since then, it seems like every time we speak I come away with a new story idea. She has an excellent instinct for pitching only those ideas that are right on target with my readership. Plus, she's fun and a total go-getter!
At an extremely crucial and strategic point for my business, Kathlee stepped in and immediately gave me peace of mind. Her experience, professionalism, business acumen, knowledge of the space, and her sincere desire to help my business realize success are qualities that only a seasoned expert like her can bring to the table.
Kathleen's strategic thinking led to our brand messaging across our national roll out. Her organization and attention to detail are impeccable. She was absolutely instrumental in creating a national buzz surrounding MommyMixer.
Red Fan’s stellar PR strategy mapped directly to our business needs and got us connected with everyone from mommy bloggers to Good Morning America. That coverage alone brought 9000 hits to our site and helped boost our hiring and expansion plan overnight.
In the midst of the JPMorganChase merger, Kathleen quickly established trust with senior management from both firms and proved she has the unique ability to bring management together to truly focus on their communications goals in a way that benefits the business tremendously. The tech savvy profile she created for the firm and for individuals within LabMorgan showcasing our expertise -- is greatly coveted by our competition on Wall Street.
The trust in Kathleen's council went far beyond the firm, as our bankers requested her presence and guidance with the CEOs at their venture start-up companies to create PR programs to support IPO strategies, mergers, and purchases. She's unflappable in her skills and someone that any CEO or executive wants to have guiding them every step of the way in promoting and guarding their brand reputation.
Kathleen's connections with the press are outstanding. On any given day at the firm you would find her speaking to reporters from American Banker, The Wall Street Journal, Bloomberg, CTO Magazine or Information Week. Her understanding of technology is deep and her ability to bring her industry expertise in banking and technology together to benefit any company is tremendous.
As a senior communications executive at JPMorgan Chase, Kathleen played a critical role in counseling top management and shaping the company's worldwide communications strategy. Kathleen differentiated herself at JPMorgan Chase as a clear, thoughtful communicator, a trusted advisor, and an expert in reputation management. She brought to her roles outstanding international experience, natural people skills, and the highest standards of ethics and propriety.
With Kathleen’s guidance I have quickly achieved the right kind of indie “buzz” in my hometown of Austin, TX and in metropolitan cities worldwide. We have upped the presentation of my press packages by 1000%, garnered top picks in key internet blogs, increased my performance time in some of the best sounding rooms in Austin, and steadily improved my tracking on college, indie and NPR radio.
Conventional wisdom thought advances in technology to be dull and beyond the reach of the public. To the contrary, at IBM, Kathleen orchestrated a veritable explosion of publicity on the use of copper in silicon technology. Non-technical men, women and children from around the world were captivated by the use of a penny in a computer.
With back-to-back breakthrough chip announcements, Kathleen was able to raise IBM’s visibility through the roof while getting Moore’s Law clearly understood in the WSJ and NYTimes for the first time ever. This was the moment of truth for scientists at IBM who saw that their technologies could be appreciated and valued by investors as well as the every day person reading the paper. These PR successes transformed the way IBM and subsequently the entire hi-tech industry approached high-tech public relations.
"Kathleen has an excellent instinct for pitching only those ideas that are right on target with my readership. Plus, she's fun and a total go-getter!" 
