Banyan Water is the leading provider of data-driven water conservation technology for enterprises. Using smart devices and real-time monitoring and analytics, the company has saved more than 2.7 billion gallons of water to date.
Maintain and increase Banyan Water's presence in a relatively new B2B market with a communications strategy that supports lead-gen efforts, provides touch points with business leaders and highlights the company’s advanced analytics and IoT products.
Banyan approached Red Fan to get guidance on media outreach and analyst relations for a product launch. Since then, Banyan’s communications blueprint has evolved to not only include media and analyst relations, but thought leadership and content development, social media strategy and execution, company announcements, awards submissions and more.
- Crafted a thought leadership strategy — consisting of op-eds for industry publications as well as awards submissions — for CEO Gillan Taddune.
- Supported social media strategy, executive communications and marketing efforts with a strategy that positions Banyan as an active and knowledgeable leader in the Internet of Things, global water trends and activity, and conservation technology.
- Maintained a steady release of news through partnership announcements, company milestones and award wins.
As Banyan has grown, its communications strategy has scaled in tandem. What was once a startup in a brand new market has evolved into an established player in a growing industry. Banyan Water is prepared to stand out in a space that will see continued investment as more businesses recognize the need for smart water technology.
Red Fan’s ongoing media relations and thought leadership programs have secured coverage for Banyan Water and CEO Gillan Taddune in the International Facility Management Association’s Facility Manager Journal, Journal AWWA from the American Water Works Association, Environmental Leader, the International Water Association’s The Source magazine, CISCO’s The Network, FacilitiesNet, GreenLodgingNews, the Austin Business Journal, Built in Austin, Crain’s and more.
“Working with Red Fan has been great for Banyan Water. Our five-month campaign has already resulted in multiple article and byline placements as well as increased traffic to our website. The Red Fan team is committed to our success and wonderful to work with!”
— Gillan Taddune, CEO, Banyan Water