Why your funding and go-to-market strategies need to be different

If you’re like most brands, you have a template for announcements that has brought you success. You know what works and you stick to it: company description and boilerplate language, quotes from the same two or three executives, the same headline format.

In many cases, pursuing this type of consistency is a great characteristic for brands to have. But knowing when to change elements of a communications strategy is crucial to attract the right audience, demonstrate growth and answer common questions about your business.

This type of change is often needed in between a funding announcement and a launch. There are key, fundamental differences between funding and go-to-market announcements: They serve different purposes and address different audiences and questions.

To help you manage this transition, we’ve created a quick graphic outlining the key differences for you to reference. We hope it helps.

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