Do yourself (and your investors) a favor and don’t be that guy or gal. I’m talking about the founder or CEO who assumes his or her latest accomplishment—no matter how small—is newsworthy. Trust me when I tell you that no one, and I mean no one, loves your company as much as you do. At least not yet.
Journalists are inundated with boring, irrelevant and overblown pitches from startups. It's not press-worthy enough to launch a company. Journalists want to know their ink is being spent on something that will generate interest and make them look good. That’s not so different from investors, really.
Here are some examples of questions reporters want to know before they cover your story:
What is your product or service?
What makes it special?
How big is this opportunity?
Who’s on your team?
Who is your competition?
In the end, journalists will appreciate how press-ready you are. See how we built key influencer relationships ahead of a launch for Industrious; secured press, generated awareness and established a network of strategic partnerships to sustain momentum for Modern Market; and increased brand awareness and established partnerships to bolster visibility for transportation app, Metropia. Need help with getting your company press-ready?