#AskKathleen: How to Raise Brand Presence at Industry Conferences

Whether you’re an established company or a startup, determining which conferences to attend each year is a big challenge. It’s something that weighs on the head of marketing’s’ mind because it’s a lot of investment to send people on planes, put up booths and decide where you are going to get the best bang for your buck.

At the beginning of ever year, it’s important to ask what you are trying to achieve at the conference. Are you trying to launch a product? If yes, would you want to do it before a conference and demo it at the conference? If you are trying to raise funds, maybe you just want to attend the Disrupt conference and make sure you get a feel of who’s there and rub elbows with the right people.

All along, you have to be mindful about your conference strategy. Whether your company aims get an executive on a panel or secure a keynote speaker spot at a conference, PR firms can sit down and discuss specific strategies to reach those goals. These goals cannot be achieved overnight, and companies need to build internal thought leaders who can articulate their expertise and stand on their own two feet. Conferences want to see that the candidates for a panel or keynote speaker position are someone who’s compelling. Publishing insightful blog articles, featuring in videos or webinars are great ways to build a thought leader inside a company. Before attending industry conferences, marketers need to map out the overall strategy that will help advance business objectives.

Social media must also be included within your overarching conference strategy. Read our latest blog article on social best practices to learn how to best maximize your brand presence before, during and after the conference.



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