- Keep your deck confidential;
- Keep it to fewer than 15 slides, lest you risk losing everyone’s attention;
- Make your deck visually appealing with sexy branding, consistent font types and sizes, etc.;
- Don’t include too much text.
- Clearly state the market problem and include a key statistic that captures that problem;
- Define how you solve the problem;
- Understand the level of detail you will need to achieve to educate the people in the room. A firm that specializes in your market won’t require as much education as one that focuses on more generalized investments;
- Send the deck beforehand or have printouts available. The last thing you want is people trying to squint to read your slides;
- Use the slides as cues for a narrative about your idea, company and market opportunity. Don’t read from them directly;
- Accurately explain your path to profitability and growth strategy, what gap in the market you fill and estimated go-to-market timelines;
- Use financial tables as a leave-behind, not as a core talking point for your presentation;
- Leave time for questions!
- Include a slide on competitive analysis and highlight what your differentiators are;
- Show the faces of your core leadership team;
- Include slides on:
- Market landscape and opportunity
- Your business model and positioning
- Your competitors
- Your go-to-market/customer acquisition strategy and related traction
- Your core team
- Customer testimonials, partner feedback, etc.