Crafting a pitch deck investors expect

The deck

  • Keep your deck confidential;

  • Keep it to fewer than 15 slides, lest you risk losing everyone’s attention;

  • Make your deck visually appealing with sexy branding, consistent font types and sizes, etc.;

  • Don’t include too much text.

Your approach

  • Clearly state the market problem and include a key statistic that captures that problem;

  • Define how you solve the problem;

  • Understand the level of detail you will need to achieve to educate the people in the room. A firm that specializes in your market won’t require as much education as one that focuses on more generalized investments;

  • Send the deck beforehand or have printouts available. The last thing you want is people trying to squint to read your slides;

  • Use the slides as cues for a narrative about your idea, company and market opportunity. Don’t read from them directly;

  • Accurately explain your path to profitability and growth strategy, what gap in the market you fill and estimated go-to-market timelines;

  • Use financial tables as a leave-behind, not as a core talking point for your presentation;

  • Leave time for questions!

The content

  • Include a slide on competitive analysis and highlight what your differentiators are;

  • Show the faces of your core leadership team;

  • Include slides on:

    • Market landscape and opportunity

    • Your business model and positioning

    • Your competitors

    • Your go-to-market/customer acquisition strategy and related traction

    • Your core team

    • Timelines

    • Customer testimonials, partner feedback, etc.


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