How to talk to your boss about building a content strategy

We like to think that marketing decision-makers and executives recognize the value of content marketing and strategy as a business tool to educate and engage customers. It’s never a bad idea, however, to reinforce the business case for an investment in a comprehensive content strategy with solid data, because we know how crucial executive buy-in is to success. According to the Content Marketing Institute, only 16 percent of content marketers at less-committed organizations feel like they have true executive buy-in on their strategies. To make sure you don’t fall in that bucket, we’ve rounded up some of the most powerful statistics we could find to help you make your case. 

Now, you’ll have the ammunition and talking points you need to convince your boss (or let us do it for you)…or just hang it up in your office so you can constantly remind yourself how awesome content is.

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