Danielle South

Senior Account Executive

“Only millennial with a library card”


Aside from Danielle’s experience representing clients on the local, national and global scale, her impressive networking skills, combined with her genuine desire to build thoughtful relationships with her colleagues and clients,  puts her in the perfect position to succeed in PR.

After a four-year tenure at global agency Hill + Knowlton Strategies Danielle joined Red Fan as a senior account executive, initially attracted to the idea of business development and portfolio growth-- along with weekly happy hours at the Helms House.

Danielle specializes in media relations and believes that nothing is more valuable in the industry than building personal relationships with media and analysts. A journalism major with a background in corporate communications,  she brings a new perspective to the Red Fan table.

A Dallasite living in Austin, you can find her enjoying live music, scouring the downtown farmer’s market for new recipe ingredients or at the Austin Public Library. Dani is also a volunteer for the American Foundation for Suicide Prevention, a cause that’s near to her heart.


"When it comes to getting the right press, the right message and in a first-class way, Red Fan is the PR firm we trust."

— Bill Rondina, founder, chairman and CEO, The Connaught Group


"I love working with the Red Fan team. Their energy, ideas, and un-flappable calm in the face of chaos make every project fun."

— Maggie Stephens, Freelance Copywriter


Explore the  Red Fan Team