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Kathleen Lucente

President and Founder

"The Big Boss"

 

Though technology has advanced at an unprecedented rate in the last 20 years—evolving how, where and when we communicate and interact with each other and the world around us—the way we talk about it remains eerily the same.

Kathleen has witnessed and played a significant part in that evolution ever since her entrance into the tech industry more than 20 years ago, first as a journalist, then as a PR professional. Nothing if not resolute, Kathleen has acted as a public relations shaman for some of the largest technology companies and some of the smallest, most promising startups during many of the most turbulent times in tech, from the rise of global telecommunications, nanotechnology and personal computing to international mergers, acquisitions and IPOs.

An exceptional manager of people, clients and reputations, her ability to think critically and intuitively in a pinch has led to more than one successful crisis resolution, including the immediate fallout of 9/11 overseas and the SARS outbreak in Hong Kong in 2003.

After a successful and award-winning career working for IBM, JPMorgan, Ketchum Worldwide and other global brands and agencies, Kathleen moved to Austin just as the city began its meteoric rise as a hotbed for tech startups and investment.

In the time since, she has helped countless companies of all stages clarify their purpose, tell their unique stories, differentiate from their competitors and establish lasting relationships with clients and customers. The tenacity with which she approaches her clients’ problems is matched only by her dedication to the Austin community. She serves on several boards and donates much of her and her staff’s time to local nonprofits that have tangible impact throughout the community, including the Trail of Lights, the ABC Kite Fest, the Health Alliance for Austin Musicians and the Susan G. Komen Foundation.

 
 
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"From the way Red Fan works for their clients to their inspiring and innovative ideas, it’s clear that this is a first-rate team that is committed to making their clients rock stars. I look forward to working with Kathleen and her team any time I can."

— Guy Kawasaki, chief evangelist, Canva

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"It has been a pleasure to work with Kathleen during our marketing and public relations initiatives. She played a key role in enhancing our company’s brand recognition in front of world-class companies."

— Andres Traslavina, director of recruiting and institutional development, myEDU

 
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