Exploring the power of gut feelings in decision-making
My son is a high school senior and in the process of deciding where he wants to earn his undergraduate…
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From the Desk of Kathleen
How to use AI wisely when telling your brand story
You would expect a PR firm to tell you that you need a brand narrative—and to help you establish the…
There’s a tightening of budgets with PR and marketing teams
Companies of all kinds are tightening their budgets by laying off PR and marketing staff and pondering how they can…
How to evaluate PR agencies, especially after you’ve been burned by one
Lately, we’ve been fielding a lot of calls from tech companies that fired their agencies and have gone without PR…
Let’s call a duck a duck – deals will happen and messaging matters!
There’s something in the air so far this year that has undoubtedly put a crunch on deals, leading to a…
Common Challenges that Nonprofits Face
So many of us in leadership positions are asked to be part of nonprofit boards. It’s a wonderful volunteer commitment…
Good thinking can happen anywhere: How CMOs are using the summer to get ahead!
Summer is a crucial time for chief marketing officers (CMOs) and marketing leaders to regroup, reassess and plan for upcoming…
9 Recent (And Very Important) Questions I’ve Gotten From CMOs
As a trusted advisor to executives, one of the things that I enjoy is allowing leaders to have a confidante…
Fifteen Years And Counting: Lessons I’ve Learned as a Business Owner After a Decade and a Half
In 2008, I built an agency from scratch. If you know me, you know I’m pretty strong in my opinions…
Conquering Lonely CEO Syndrome
Being a chief executive may sound glamorous and powerful, but it comes with its own unique set of responsibilities. The…