PR agency for high-growth B2B tech companies.
When a launch, funding round, acquisition, or exit is on the line, become the name your market trusts and competitors watch.
Case Studies
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Beyond Findable: A Guide to Becoming Memorable in the Zero-Click Era
Zero-click search isn't coming, it's already here. Click-through rates have dropped as much as 50% in some categories. This guide shows you what's driving the shift, and how to stay visible anyway.
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How We Do It
Embed
Get under the tent. We immerse in your business before anyone else knows a moment is coming. Proximity is why clients pull us in first.
Diagnose
Find the truth. The Brand Authority Index™ and Brand Positioning & Narrative Lab benchmark your authority and build your unique positioning on data — not a kickoff meeting.
Roadmap
Build the blueprint only you can claim.
A strategic framework proprietary to your company. The narrative architecture and authority position that makes you impossible to confuse with competitors.
Execute
No handoff. No B-team. Ever. This is how authority compounds and category ownership is won. The same senior team that embedded and diagnosed builds your roadmap and runs it. This is why our clients stay for years, not quarters.
The Positioned to Win Method™
Authority that compounds. So when the moment comes, you've already won.
Services
Seven core services. One system. The Positioned to Win Method™ covers every layer of your reputation, from sharpening your positioning to protecting your deal value under pressure.
Public Relations
Build credibility that earns trust — from journalists, analysts, investors, and the systems that inform their decisions.
Media Relations
Media Training
Executive Pillars
Thought Leadership
Analyst Relations
Crisis Communications
Thought Leadership
Position executives as the authorities your market turns to in high-stakes moments.
Bylines
Media Relations
Speaking Engagements
Awards
Brand Positioning
Create the strategic foundation that makes every other investment work: the Brand Authority Index™ and Brand Positioning & Narrative Lab at their deepest.
Brand Positioning & Narrative Lab (Entity Clarity)
Product Messaging
Mission, Vision, Values Workshop
Content & Marketing Strategy
Extend your positioning across every touchpoint where your reputation is formed.
Integrated MarComm Lab
Audience Definition
Demand & Authority Content
Sales Enablement Content
Fractional CMO & Consulting
Executive-level partnership ensuring the entire Positioned to Win Method™ runs effectively.
Strategic Leadership
Organizational Clarity
Growth Readiness
Budget Optimization
Leadership Workshops
The Brand Authority Index™
Quantify how your brand is found and trusted (including the AI-driven discovery landscape), and benchmark against your competition.
Earned Media & Market Presence
Recognition & Industry Visibility
Review Platform Health
Entity Coherence
Content Authority
Social & Community Authority
Technical Readiness
Financial & Transaction Comms
Bring us under the tent early to ensure stakeholder alignment and maximum deal impact.
Stakeholder Messaging
Media Relations
Media Training
Internal Communications
Executive Coaching
Featured Case Studies
Achievements
Select an industry to see what the Positioned to Win Method™ delivers.
We've won the awards that matter
The Celent Model Bank award. The NAFCU Innovation Award. Dozens more won on behalf of clients who needed third-party validation to close the deal.
We've earned the room
We put client executives on stage at Money 20/20, Finovate, NACHA, and American Banker's Digital Banking.
We've placed the stories that stick
Thousands of earned placements in The Financial Brand, PYMNTS, Bankrate, Gonzo Banker, and Credit Union Journal — the publications your prospects read before they ever call your sales team.
We've put executives on the page
Dozens of bylined pieces placed for C-suite leaders on the topics your buyers care about most.
We've guided the deals
We've supported clients through M&A activity totaling billions in business value, managing the narrative before, during, and after the moment.
Supported Millions in Funding
Storytelling that intrigued industry thinkers and investors, fueling early- and late-stage rounds.
Authored Leadership Bylines
Placed in premiere publications like Supply Chain Drive and Supply and Demand Chain Executive.
Won Multiple Awards
Including Food Logistic's Top Technology Provider and the ProcureTech100.
Hundreds of Media Mentions
Secured in top-tier outlets like The Wall Street Journal, Fortune, MSN News, TechCrunch, and Supply Chain Brain.
Increased Share of Voice
Outpaced competitors by as much as 15% over the course of client engagement.
Placed Dozens of Pieces
Landed coverage in top-tier trade press, including TechCrunch, Education Week, EdSurge, Texas Tribune, and Austin Business Journal.
Secured Speaking Engagements
Booked client thought leaders at premier events, including SXSWedu, one of the top education conferences in the country.
Powered Brand Storytelling
Driven by industry leaders and influencers, from Google's Michael Junge to New York Times bestseller Joseph Michelli.
Engaged Entire Ecosystems
Reached students, parents, teachers, and administrators to build real connection with Edtech innovators.
Guided Successful Acquisitions
Supported fundraising and acquisition activity across the Edtech space.
We've made national headlines
Our clients have earned high-visibility mentions in top-tier outlets like Business Insider, The New York Times, NPR and Fortune.
We've launched under pressure
We introduced a groundbreaking diagnostic testing company to the world at the height of the COVID-19 pandemic, when scrutiny was at its highest.
We've become a fixture in the trades
Hundreds of placements in publications like Becker's Hospital Review, EMS1, Firehouse, Healthline and Fierce Healthcare, the exact outlets your peers and prospects read.
We've shaped strategy behind the moments that matter
From funding announcements to strategic partnerships, board expansion and shifts in the health tech landscape, we've defined the communications strategy for every major move.
We've prepared leaders for the worst day
Mock scenario workshops, protocol development and ongoing maintenance. We've trained executive teams to lead with confidence when crisis hits.
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What our clients say:
"Red Fan didn't just deliver, they transformed our approach. What would have taken us a year to develop internally, they delivered in weeks, capturing our brand story and positioning us as the banking operations platform of choice."
Michael Ball
EVP of Marketing, Kinective
"Finding a PR partner that can move as fast as your business is rare. We brought Red Fan on for media relations, and they quickly became one of the first calls we make when navigating a communications decision."
Kristin Agnelli
CMO and SVP of Communications for ESO
"Red Fan's crisis communications and media training helped us deliver the heartfelt message we needed to foster trust in our target communities. They secured the right media opportunities and made me feel prepared for each interview."
Meredith Duncan
President and CEO of Texicare
"Finding an agency that truly understands both financial services and technology is rare. Red Fan's strategic advisors brought decades of combined experience, deep media connections, and instantly grasped our unique positioning challenge."
Mike Ferrari
Head of Marketing for Austin Capital Bank
"As our capabilities expand, we needed a PR team that could amplify our efforts to our target trades and new outlets. Red Fan integrated swiftly with our marketing team, injecting creative thinking and sophistication into our strategy."
Marc Vitulli
CMO of S&S Activewear
"Going from public to private and introducing two new companies in two years requires careful messaging. Red Fan's thorough research and trusted-advisor approach prevented misunderstandings and netted the coverage we needed."
Jennifer Werner
Former CMO of CSI
