Over six weeks, we’ll meet with every stakeholder group crucial to your business—the C-suite, marketing and sales teams, customers, investors—to identify the crucial messages and value propositions that will resonate in the market. Combined with Red Fan’s deep vertical expertise, comprehensive competitive analyses and analytics tools, you’ll know that the narrative you take back to your stakeholders is differentiated and adds tangible market value as you approach your next business milestone.
Supporting a transformative healthtech brand from market entry to coronavirus response
Communicating product market fit is more than developing a few one-pagers for sales full of features and functionality. It’s a critical layer of your brand’s market position that presents solutions within the context of a deep understanding of market- and audience-specific challenges. Red Fan’s team of brand strategists integrates directly with executives, product marketing teams and sales to tell a more complete story anchored in your brand’s innovation, product roadmap and problem-solving ability.
Leverage your existing customer data to target your ideal buyers and audiences and the ideal channels to reach them. Red Fan’s data-driven approach to audience definition identifies your brand’s top personas, their likelihood to convert and the marketing strategies and tactics—from media relations and content to multichannel advertising—that will turn prospects into loyal customers and partners.
Red Fan’s brand strategists and advisers will work directly with marketing teams and other relevant stakeholders in a customized workshop to answer critical questions about why you do what you do, your vision for the future of your market, and the principles that your brand lives by.
We partner with brands that have a diverse range of communications needs that map back to one strategic goal: Drive value.
We brought Red Fan on to announce Versatile’s Series B funding—one of the largest raises in the construction industry’s history. Through the announcement and subsequent campaigns highlighting our enterprise partnerships and CEO’s thought leadership, Red Fan secured placements in Business Insider, Forbes and several key industry trades. Our team at Red Fan understands Versatile’s business goals and seamlessly collaborates with us to build awareness for our company’s groundbreaking technology.
The Red Fan team brings a ton of energy, passion and knowledge to everything we do. They’re more than just an extension of our communications team, they work as a truly integrated partner that drives outstanding execution and takes a strategic approach across communications, digital, social and overall marketing programs to help us achieve our goals.
Before hiring Red Fan Communications, BuildFax didn’t have a strong national presence. Since collaborating with Kathleen and her team, we have been in such prestigious publications as The Wall Street Journal, Barron’s, Bloomberg and appeared on the CNBC television network. We can’t express enough gratitude for their strategic partnership and the momentum it has and continues to create for our company.
Red Fan has been a critical strategic adviser to my team from the moment we hired them. As a high-growth company, we’re constantly faced with new business challenges, and we needed a partner whose approach is built on trust, adaptability and results. Red Fan has brought a much-needed outside perspective to my own teams, from executive-level meetings and strategy down to specific marketing tactics and processes, and Fluence-LED is simply better off because of it. I’m confident Red Fan is the right agency to execute on the evolving needs of our business, including media relations and thought leadership as well as global expansion and growth.
