LeanDNA

Establishing a growing supply chain startup with unique messaging, top-tier placements and a successful Series B announcement

LeanDNA’s factory-first approach enables manufacturers to optimize inventory, avoid shortages and improve on-time delivery. Leveraging predictive analytics and prescriptive AI to power actionable, automated recommendations, the LeanDNA platform promotes real-time collaboration and standardization across systems, suppliers and sites, unlocking working capital for the business. LeanDNA has been recognized as a NextGen Supply Chain Provider of the Year for its work to move supply chain technology forward.

Challenge

Differentiate a budding supply chain software company from long-established competitors by highlighting its unique, factory-focused value proposition. Introduce LeanDNA to priority industries and build brand awareness among investors, industry influencers and media.

Solution

Showcase LeanDNA’s unique product offering by leveraging case studies and commentary from LeanDNA’s CEO on current events and evergreen manufacturing topics. Educate media and influencers on what makes LeanDNA’s factory-focused approach different from other supply chain management software—and why it matters.

Aligned media strategy with priority industries identified by the sales and marketing team to increase awareness in targeted verticals.
Leveraged evergreen and timely commentary to secure interviews with top-tier trade and business reporters.
Position LeanDNA as an attractive place to work and grow by announcing its Series B funding and highlighting its strong leadership team and product momentum.
Collaborated with LeanDNA marketing team to secure strategic speaking engagements and awards.

Results

Red Fan Communications’ strategic campaign increased brand awareness and established meaningful relationships among key media and industry influencers. Red Fan Communications positioned CEO Richard Lebovitz as a thought leader in supply chain management and lean manufacturing, and showcased the company’s exponential growth through a successful Series B funding announcement.

Red Fan Communications’ strategic communications strategy secured coverage for LeanDNA in outlets such as Fortune, VentureBeat, The Wall Street Journal, TechCrunch, IndustryWeek, Supply Chain Dive, Supply Chain Management Review, Supply Chain Matters, The Austin Business Journal and more.