INDUSTRIOUS:
REDEFINING CO-WORKING

1 hugely successful launch party, multiple earned articles, 1 integrated marketing strategy and dozens of key local relationships

 
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Industrious is a New York-based co-working space that offers a professional yet easy-going atmosphere with both privacy and community.

 
 
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CHALLENGE

Austin has many co-working spaces, all of which seem similar. To enter the Austin market, Industrious needed to stand out from the competition. Austinites needed to know that Industrious offered a better way to office by blending world-class hospitality with an easy-going boutique feel. Awareness of Industrious leading up to the launch party would ensure a smooth opening and boost early sales.

SOLUTION

Build awareness of Industrious’ stunning offices and atmosphere to inspire a community, while simultaneously making key introductions to business leaders and city representatives to drive early stage conversations.

  • Developed a media strategy and created multiple media and influencer opportunities.
  • Cross-referenced Red Fan’s network to forge relationships with key local influencers, vendors and production companies.
  • Created a campaign culminating in a launch party strategy that garnered interest in a new type of co-working space.
 
 

 
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RESULTS

Red Fan met Industrious’ goals and then some. We helped Industrious generate a strong media presence in the local market ahead of their launch party and made introductions while garnering valuable relationships for the company.

Red Fan’s media strategy placed Industrious in publications such as 512tech, the Austin American-Statesman, Austin Business Journal, Curbed Austin, Community Impact, Built In Austin, Globe St., Silicon Hills News, Crain’s Austin, KVUE and others.

 
 
 
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“We loved working with Red Fan for our Austin launch. The team was invested in getting to know us and our brand and showcasing that to local press in a way that we wouldn’t have been able to achieve without their expertise and connections. They helped us secure the press we were looking for as well as throw one of our most memorable city launch parties to date! I certainly recommend working with Kathleen and her team.”

— Leah Alexander, National Launcher, Industrious

 
 
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MARK ODOM STUDIO

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