Q2 HOLDINGS, INC.:
DIGITAL BANKING PIONEER

10+ product launches, dozens of earned articles, 2 big awards, 1 integrated marketing strategy

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Q2 is an Austin-born digital banking challenger brand that serves more than 400 community-focused financial institutions plus 10 million end users and counting.

 
 
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CHALLENGE

Maintain momentum following Q2’s strong IPO in 2014, and showcase the brand’s unique product offerings, exponential company growth and burgeoning suite of fintech experts.

SOLUTION

Transform Q2 from an unproven startup to a visible player in the saturated fintech market and trusted thought leader. Red Fan became a seamless extension of Q2’s expanding marketing department, offering high-level strategy on a variety of innovative product announcements and crafting a thought leadership strategy.

  • Cross-referenced sales personas, product roadmaps, ad buys and media trends to capitalize on powerful and relevant content themes across core business units.
  • Developed a robust thought leadership platform with the C-suite to drive demand by building and placing contributed articles in leading publications, curating speaking engagements and securing interviews with top-tier reporters.
  •  Aligned media strategy with sales enablement process to spark brand awareness at every layer of the sales funnel.
  • Strategized components of owned and earned news cycle, creating multiple entry points for media, influencers and potential Q2 clients.

 

 

 

 
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RESULTS

Red Fan empowers Q2 and its executives with smart content opportunities across the media landscape. We helped Q2 build consistent messaging and valuable relationships ahead of, during and following a successful IPO in 2014. Today, we help Q2 maintain a strong, targeted media presence on a national scale.

Red Fan’s thought leadership strategy has placed Q2 executives in publications such as The Financial Brand, American Banker, Bank Innovation, The NAFCU Journal, PYMNTS.com, Finextra, CreditUnions.com and dozens more.

 
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“Red Fan is a trusted partner to Q2. They act seamlessly as part of our extended executive team and it shows. I highly recommend Red Fan for any CEO that wants the right team by their side.”  

— Matt Flake, CEO + President, Q2

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"The Red Fan team brings a ton of energy, passion and knowledge to everything we do. They’re more than just an extension of our communications team, they work as a truly integrated partner in outstanding execution and strategy to help us achieve our goals.”

— David Lord, VP of Marketing Communications, Q2

 
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