Recession Proofing Your Marketing in 2023
Hello, 2023! January marks a new year and new resets for many parts of the world. As fiscal years have…
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Brand messaging
Maintaining a consistent brand identity as you grow
In PR, perception is everything. Your brand is the sum of every interaction, conversation, praise and criticism customers have with…
Your brand is not your product: How to differentiate
When companies first launch, it can be tempting to bill your brand as the first product you sell. Don’t give…