Brands With Backbone: A Promise That’s Real
As seen on Forbes By Kathleen Lucente In this era of promises made and broken daily, everyone’s a skeptic. Consumers…
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Differentiators
The importance of healthy skepticism
When you’re surrounded by something daily, it’s easy to become blind to its flaws and imperfections. It’s why every parent…
How much should you set aside for a go-to-market communications strategy?
Building a communications plan to support a go-to-market launch requires more than distributing a press release and sending a few…
Crafting a pitch deck investors expect
THE DECK– Keep your deck confidential; – Keep it to fewer than 15 slides, lest you risk losing everyone’s attention;…
How much should you spend on PR a round a funding announcement?
If you’re like most companies, a funding round is your big reveal. It’s your chance to finally dictate your own…