Recession Proofing Your Marketing in 2023
Hello, 2023! January marks a new year and new resets for many parts of the world. As fiscal years have…
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How SaaS Can Impact Your Business and Transform Your Economies of Scale
Every major industry today is undergoing some form of digital transformation. Some, like legal technology and certain areas of the…
Talking to Investors Through the Press
Managers in private and public companies often underestimate the press’ influence on investors. Lately, I am seeing companies set up…
There’s an art to communication: 12 lessons (a-leaping) from 2021
December is upon us, and it’s feeling like a warm fire and a cup of cocoa that we all can…
Founder of Digital Society, Madeline Grenadier, provides insights to elevate your marketing strategy
In social media marketing, there’s no one-size-fits-all approach; you have to learn what works best for your company and industry.…
When should you evolve your positioning statement?
The language used in a positioning statement needs to be more than just a stagnant sentence. The power behind positioning…
Weaponizing social media and when to toss it aside
Social media is an incredible way to eliminate the middleman and communicate directly with your target audience. It is also…
What PR is… and what it isn’t
“I want to land a hit in the New York Times in the first month.” “I want to go viral.”…
Building your brand narrative: Part II
Going to market can be unnerving. The pressure’s on to prove to investors, customers, reporters, analysts and maybe even yourself…
Know your competition (don’t tell me you don’t have any)
Competition motivates so much of what we do both personally and professionally—who doesn’t love to win, after all—that saying you…