Are you ready to meet the press?
Do yourself (and your investors) a favor and don’t be that guy or gal. I’m talking about the founder or…
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Build a sophisticated analytics package that wows stakeholders
Public relations has traditionally struggled with measuring its own success. The impact earned media coverage, thought leadership campaigns, executive positioning,…
Don’t make these 5 common thought leadership mistakes
Thought leadership can assume many forms during the course of a PR campaign. Native advertising is becoming more prominent and…
Expert Conversations: Guy Kawasaki
Kathleen Lucente and I sat down with evangelist, brand ambassador, thought leader, social media guru, author (is this list of…
Expert Conversations: Paul Holmes
By most standards, there’s a lot happening in the world of public relations and communications right now: an unconventional American…
Get a grip on your marketing
These days, CMOs have more to juggle than ever before. They devise overall company strategies, take products to market, liaise…
No exit? No funding.
Every week, I talk with angel investors and venture capitalists in Austin and beyond, and often I ask what common…
Red Fan announces partnership with BlackEyed Distilling Co.
Red Fan Communications is thrilled to announce its partnership with award-winning vodka distillery, Black Eyed Distilling Co. out of Fort…
Your Acquisition Starts Now: The Ultimate Checklist
So you’ve built your company, growing it with care. Now, you’re thinking about how to make it even more attractive…
Your funding announcement should accomplish these 3 outcomes
So, you’ve acquired the funding you need for your company to hire new employees, secure a lease on a new…