Your Acquisition Starts Now: The Ultimate Checklist
So you’ve built your company, growing it with care. Now, you’re thinking about how to make it even more attractive…
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Your funding announcement should accomplish these 3 outcomes
So, you’ve acquired the funding you need for your company to hire new employees, secure a lease on a new…
Your IPO Roadmap to Success
Many companies positioning for an IPO don’t have a seasoned professional in their marketing or PR departments who has been…
#AskKathleen: Essential elements of a successful brand
Today I’m talking about brands and I’m not talking about logos, which is a common misperception about brands. Take a…
Red Fan wins 2018 Bulldog Award
The public relations industry can be tough to break into, and even tougher to excel in. As vets in the…
Three Recruitment Insights For High-Growth Companies
As seen on Forbes By Kathleen Lucente HBO’s acclaimed series Silicon Valley recently returned for its fifth season, and…
Don’t Ever Say You Don’t Have Competition
As seen on Forbes By Kathleen Lucente “We’re really the only ones out there doing what we’re doing.” No,…
Why Buzzwords Are Diluting Your Company’s Mission
As seen on Forbes By Kathleen Lucente Cloud-based solutions. Big data. Network-centric. Do these terms sound familiar? They should…
Culture Is An Attitude, Not A Perk
As seen on Forbes By Kathleen Lucente A good company culture is like any investment. It takes the right amount…
Why Your Public Relations Strategy Shouldn’t Be Measured On Backlinks
Understanding why you’re hiring a PR agency to advance your company’s goals is essential. So is making sure you agree…