6 Ways to Align Your Sales and Marketing Departments Summer of CMO LoveAll too often, sales and marketing departments stand at odds. In reality, they’d both actually be better off collaborating to…
How Fractional CMOs Can Help Businesses Navigate Industry Disruption and Internal Growth or ChangeSummer of CMO LoveWhile the business world can rarely be called stagnant, change across all industries is accelerating at lightning speed. Explosive technological…
Fractional CMO vs. Traditional CMO: Which One is Right for Your Business?Summer of CMO LoveNot all marketing strategies are created equal. While business growth is often a key objective, varying resources and needs dictate…
Good thinking can happen anywhere: How CMOs are using the summer to get ahead!From the Desk of Kathleen, Summer of CMO LoveSummer is a crucial time for chief marketing officers (CMOs) and marketing leaders to regroup, reassess and plan for upcoming…
ROIs, KPIs and other alphabet soup: Spelling out marketing’s value to the C-suiteSummer of CMO LoveChief marketing officers: Does your CEO frequently ask to produce more with fewer resources? Are your team members producing great…
Red Fan Communications Awarded 2023 Bulldog PR AwardNewsAUSTIN, Texas (June 30, 2023)—Red Fan Communications (Red Fan), an independently owned strategic B2B communications and advisory firm in Austin,…
9 Recent (And Very Important) Questions I’ve Gotten From CMOsFrom the Desk of Kathleen, Summer of CMO LoveAs a trusted advisor to executives, one of the things that I enjoy is allowing leaders to have a confidante…
A golfer, writer, journalist and administrator walk into a bar…PulseThe summer has barely started, but the mid-year news cycle is already dominated by stories of employees speaking out against…
Creating a Successful Thought Leadership StrategyPulseBecoming a thought leader in your field allows you to have considerable influence in your business, your industry, and with…
Confident in the Effectiveness of Your Tech Company’s Communications Playbook?NewsEvery word, action and event carried out by your company is a form of communication. Effective communication determines how favorably…