RESOURCES

ROIs, KPIs and other alphabet soup: Spelling out marketing’s value to the C-suite

Chief marketing officers: Does your CEO frequently ask to produce more with fewer resources? Are your team members producing great…

Red Fan Communications Awarded 2023 Bulldog PR Award

News

AUSTIN, Texas (June 30, 2023)—Red Fan Communications (Red Fan), an independently owned strategic B2B communications and advisory firm in Austin,…

9 Recent (And Very Important) Questions I’ve Gotten From CMOs

From the Desk of Kathleen, Summer of CMO Love

As a trusted advisor to executives, one of the things that I enjoy is allowing leaders to have a confidante…

A golfer, writer, journalist and administrator walk into a bar…

Pulse

The summer has barely started, but the mid-year news cycle is already dominated by stories of employees speaking out against…

Creating a Successful Thought Leadership Strategy

Pulse, Thought Leadership

Becoming a thought leader in your field allows you to have considerable influence in your business, your industry, and with…

Confident in the Effectiveness of Your Tech Company’s Communications Playbook?

News

Every word, action and event carried out by your company is a form of communication. Effective communication determines how favorably…

5 Comms Plan Needs for a Successful M&A Process

Pulse

Communication is critical during a merger or acquisition. A successful M&A communications strategy will account for both internal and external…

Nurturing Data-Driven Executives for Better Business Outcomes

News

A data-driven executive relies on statistics to understand trends, identify opportunities and make informed decisions. Companies under such executives are…

Elon Musk Is on a Media Tour—Has Hell Frozen Over, Too?

News

What’s on Elon Musk’s mind is no secret. A prolific Twitter user, even before his $44 billion takeover of the…

When To Bring in an External Facilitator

Pulse

While workplace conflict may initially seem destructive and uncomfortable, it can help organizations take creative and innovative approaches to refreshing…