The 12 Best B2B Marketing Books CMOs Need to ReadPulseAs a former journalist and current PR and communications professional, I am a voracious reader. During the Summer of CMO…
Integrated Communications: An Essential Driver for Business SuccessPulseCEOs and other executives are charged with asking themselves, ”How do we define success for our business?” Depending on company…
Here’s how we decide whether or not to submit for an RFPPulseI’ve been thinking about how odd this year’s RFP process has been. I see companies set solid deadlines for RFPs…
How to evaluate PR agencies, especially after you’ve been burned by onePulseLately, we’ve been fielding a lot of calls from tech companies that have fired their agencies and have gone without…
A Conversation With Douglas Ferguson, An Expert on “Magical Meetings”A Conversation WithDouglas Ferguson, the president of Voltage Control and the co-author of “The Non-Obvious Guide to Magical Meetings,” stopped by the…
How do we get CEOs to truly value public relations as a strategic business function?PulseOn occasion, we get calls from in-house PR or marketing communications managers who know they need to get external support,…
Nine Ways To Use PR To Attract And Close DealsForbesAs seen in Forbes Any smart chief communications officer (CCO) can tell you that when strategizing with the head of…
Let’s call a duck a duck – deals will happen and messaging matters!From the Desk of KathleenThere’s something in the air so far this year that has undoubtedly put a crunch on deals, leading to a…
SPAC vs. IPO: Choosing the Right Path for B2B Tech CompaniesPulseAll companies begin their journeys in a similar way—privately held. Eventually, some tech companies find themselves pressed to demonstrate a…
It’s Time to Revisit Your Brand NarrativePulseYour brand narrative is the framework you use when communicating with customers and clients to share your brand’s story through…