Red Fan Communications, an Austin-based full-service public relations and marketing communications agency, announced today it has partnered with Cylance, the leading provider of AI-driven, prevention-first security solutions, to educate consumers about the benefits of the next generation of antivirus technology for personal devices. Red Fan will be working directly with Cylance’s consumer products division, which is home to Cylance Smart Antivirus, an AI-driven antivirus software specifically designed to protect consumers against evolving security threats such as ransomware, spyware, Trojan Horses and coin-miners.
With hundreds of thousands of new malware created daily, cybersecurity protection is even more critical for families and small businesses alike. This influx of new threats requires innovative solutions that can protect consumers against the personal and financial threats bad actors pose.
“The Red Fan team is passionate about working with clients like Cylance Smart Antivirus because they are redefining the antivirus experience for consumers,” said Kathleen Lucente, founder and president of Red Fan Communications. “There is so much blame and shame when a computer virus attacks a consumer or small business. Cylance’s predictive approach is taking the onus off the consumer and making it easy for them to switch to a solution that works silently to keep them protected.”
Cylance, a Blackberry company, launched Cylance Smart Antivirus in 2018, applying its enterprise-grade technology to create a more effective solution for consumers and transform the legacy antivirus experience.
“We want consumers to know we have their back.” said Christopher Bray, senior vice president and GM of Cylance’s consumer business unit. “By working with Red Fan, we will not only build awareness of our consumer product, but educate consumers that legacy antivirus solutions are using outdated, signature-based technology that is unequipped to handle the complexity and volume of today’s modern threat landscape.”
About Cylance Smart Antivirus™
Built with leading-edge predictive technology, Cylance Smart Antivirus™ is an artificial intelligence-driven antivirus software specifically designed to protect consumers against malicious threats. Recognizing a need for modern technology to solve modern threats, Cylance was founded in 2012 as the first company to apply artificial intelligence, algorithmic science and machine learning to cybersecurity to prevent the most advanced security threats in the world. With Cylance Smart Antivirus, the company applies its enterprise-grade technology and years of innovation to create a more effective antivirus solution equipped to meet the day-to-day needs of its customers. For more information, visit www.cylance.com.
