Red Fan Communications, an Austin-based full-service public relations and marketing communications agency, announced today it has partnered with Tot Squad, a curated marketplace for parenting-related services. Red Fan will work with founder and CEO, Jennifer Saxton, and her team to build awareness around Tot Squad’s virtual and in-person services.
Tot Squad connects pregnant women and families with infants and young children to valuable support services with ease. As millennials move away from their extended families, first-time parents are increasingly turning to outsourced experts for guidance on everything from birth planning to car seat installation. The market is poised for a leader like Tot Squad that is expanding access to parenting services from pregnancy to the playground.
“Red Fan is passionate about working with clients like Tot Squad because they are redefining the support network for today’s parents,” said Kathleen Lucente, founder and president of Red Fan Communications. “New parents have so many questions when preparing for a baby and not everything is intuitive. Tot Squad’s unique approach provides convenient access to services and solutions parents may not know about, helping them learn essential aspects of childcare and self-care.”
Tot Squad’s legacy business, baby gear cleaning and repair service, was recently acquired by BabyQuip, the world’s leading mom-powered baby gear rental service. Tot Squad will continue to offer its virtual and in-person services like lactation support, sleep consulting and car seat installations as it pivots and builds its marketplace model.
“We’re excited for Red Fan’s help in telling Tot Squad’s story as we expand our platform and continue connecting new parents with essential services at scale,” said Jen Saxton, Founder and CEO of Tot Squad.
About Tot Squad
TotSquad.com is a curated marketplace that connects new parents with services, delivered via video-chat & in-person. From pregnancy to the playground, Tot Squad’s mission is to improve access to services like sleep & lactation consulting, car seat installation & babyproofing. Founded in 2010 by Founder & CEO Jennifer Beall Saxton, the company has served hundreds of thousands of families, nationwide. For more info, visit TotSquad.com or follow us @TotSquad.
