Most B2B tech CEOs hire PR firms by comparing proposals and picking whoever sounds good on paper—then wonder why their crisis comms team feels like outsourced customer service when a journalist calls at 2am about a board member scandal.
In this candid conversation on the Inspiring Leadership podcast, Red Fan Communications CEO Kathleen Lucente talks about why the “send an RFP, compare pricing” approach is a disaster waiting to happen, especially if you’re preparing for a SPAC, IPO, or M&A.
Kathleen Lucente is the CEO and Founder of Red Fan Communications. With over 30 years navigating the tech industry's most transformative moments, Kathleen helps CMOs scale their communications strategies to match their companies' rapid growth. Her clients span the country—from Series B startups to billion-dollar companies positioning for their next milestone—all seeking the senior-level strategic counsel that has become her hallmark.
