Agritech & Regenerative Agriculture
Agriculture, food and related industries contributed $1.537 trillion to U.S. GDP in 2023 and supported 22.1 million jobs, about 10.4% of national employment, according to USDA's Economic Research Service. Farms themselves account for $222.3 billion of that total, which means most of the sector's measured value is created after the crop leaves the field. Technology is moving into both halves of that equation: 27% of U.S. farms and ranches use precision agriculture practices, rising to 68% among crop operations above $1 million in annual income.
Emerging technologies and regenerative farming practices offer an immediate and tangible alternative to decades of inefficient agricultural methods. Together, they hold immeasurable benefits for every major stakeholder of both the animal and plant variety: farmers, companies, consumers, crops, livestock, land and planet.
Adopting regenerative agriculture at scale won’t happen overnight. But the introduction of technology that includes both hardware and software offers the potential for exponential growth and impact. Carbon- and soil-monitoring sensors and systems, GPS-guided equipment, satellite imaging, advanced analytics and software programs for scheduling and sourcing can be integrated into agricultural models to ensure not just profitability, but true sustainability.
Red Fan’s Positioned to Win Method™ generates integrated communications strategies designed to tell the full story of regenerative farming and agricultural technology’s unrealized possibilities, accounting for the nuances of what each stakeholder cares about. From farmers whose greatest influence is other farmers, to landowners and companies who care about ROI and results, to the broader public whose lives are impacted every day by the food they eat and by the changing environment around them.
Results
- Secured thousands of media mentions in horticulture and agriculture publications, including Greenhouse Grower, Greenhouse Canada, Hortibiz, Horticulture Daily, Benzinga, Vertical Farm Daily, LEDs Magazine and many more
- Wrote and placed dozens of contributed articles on behalf of clients in top-tier trade outlets, including Greenhouse Grower, Greenhouse Canada, Inside Grower, Health Europa and more
- Synthesized and promoted more than a dozen horticulture studies and related research on crops like tomatoes, strawberries, cucumbers and others
- Secured dozens of speaking engagements for clients at leading trade shows
Focus Areas
- Indoor farming & agriculture
- LED lighting & facility design
- Internet of Things (IoT) in environmental systems & smart farming
- Traditional & emerging agricultural methods and practices
- Buy- & sell-side trends in commercial agriculture
Case Study and Testimonial
Case study feature: Fluence
“We have been working with Red Fan since I started at Fluence. Kathleen Lucente and her team helped us formulate and execute a global brand strategy and propelled our brand from a small Austin company to a global leader. They continue to be part of every strategic decision I make as CEO. They are the best I have ever worked with. Red Fan has been a critical strategic adviser to my team from the moment we hired them. As a high-growth company, we’re constantly faced with new business challenges, and we needed a partner whose approach is built on trust, adaptability and results. Red Fan has brought a much-needed outside perspective to my own teams, from executive-level meetings and strategy down to specific marketing tactics and processes, and Fluence is simply better off because of it. I’m confident Red Fan is the right agency to execute on the evolving needs of our business, including media relations and thought leadership as well as global expansion and growth.”
—David Cohen, CEO Fluence
