Architecture & Construction
Advancements in construction tech have impacted a wide range of projects globally—residential, commercial, industrial, infrastructural, environmental and civil—causing VC and investment groups to take notice and look for the industry’s next great innovations.
A variety of solutions in AI, BIM, SaaS, prefabrication, autonomous vehicles, drones and wearable technologies have made job sites more accessible, efficient and safe for workers. In the face of ever-changing material costs, supply chain delays, labor fluctuations and government oversight, new technologies are redefining and modernizing how we build things.
In an increasingly competitive landscape, emerging companies are developing unique solutions and value propositions that respond to global and regional builders' daily challenges. As new companies and services disrupt traditional construction practices, media attention and the fight for relevance also increase. Growing competition has necessitated strategic and knowledgeable partners to cut through the static and craft marketing and communications programs that build brands, enable sales, empower go-to-market plans and impact the bottom line.
Red Fan’s expertise and media relationships in construction technology lead to powerful announcements, top-tier earned placements and continued, frequent mentions in industry-specific publications. Our strategies have guided and elevated C-suite executives to prominent positions as recognizable and notable thought leaders and experts across the industry.
Our detailed team of communications experts has worked with an extensive portfolio of successful clients and projects and we understand the B2B and B2C landscapes in construction. Whether you’re looking to announce your latest round of funding, craft integrated messaging that resonates with various stakeholders, leverage an exceptional product or service, or elevate your founder as an experienced innovator, Red Fan can navigate and scale your marketing and business objectives with precision.
Results
- Earned hundreds of media placements, including mentions in industry publications such as Construction Dive, Architectural Digest, Construction Executive, ForConstructionPros, Engineering-News Record, HousingWire, Builder, Architect Magazine and Constructor Magazine
- Connected with tier-one publications for coverage in Forbes, Fortune, Wired, Axios, the New York Times and more
- Established byline and thought leadership strategies for events, podcasts and contributed content with outlets such as BuiltWorlds, The ConTech Crew and TechCrunch
- Crafted media relations strategies to bolster demand generation efforts in marketing, social media and other sales enablement activities
- Submitted to numerous industry awards, including AGC Innovation Awards, Deloitte Fast 500, BIG Innovation Award, CURT Construction Industry Safety Excellence, Real Estate Tech Awards, Constructech Top Products and the AI Breakthrough Awards
Focus Areas
- AI & machine learning
- Architecture and design
- Materials and supply management
- Job site management and safety
- Finance and accounting
- Automation
- Data collection & analysis
- 3D concrete printing
Case Study and Testimonial
Featured case study: Versatile
“We brought Red Fan on to announce Versatile’s Series B funding—one of the largest raises in the construction industry’s history. Through the announcement and subsequent campaigns highlighting our enterprise partnerships and CEO’s thought leadership, Red Fan secured placements in Business Insider, Forbes and several key industry trades. The team at Red Fan understands Versatile’s business goals and seamlessly collaborates to build awareness for our company’s groundbreaking technology.”
— Lori Peters, VP of marketing, Versatile
