Manufacturing, Supply Chain, & Distribution

Prior to COVID-19, the global supply chain model was one of just-in-time delivery, optimized for efficiency and cost savings—what the industry calls a “lean supply chain.” Since then, port delays, tariffs, inventory shortages, materials and resources shortfalls, and halts in manufacturing have seen unprecedented disruption at every node of the global supply chain. Consumers have been forced to alter expectations for immediate gratification and the relationship between buyers, sellers and distributors has become strained, bordering on contentious. The publicized frustrations prove legacy supply chain systems are inefficient at best and a major cost center at worst. 

The pandemic accelerated a rise in new tech companies entering the market with modern solutions to improve processes and practices from depot to delivery and  enhance customer satisfaction while saving companies time, money and stress. Despite slowdowns, the global supply chain management market is on an upward trajectory, and is projected to reach $37.41 billion by 2027, growing at a CAGR of 11.2% from 2020 to 2027. Fueling that growth is the stark realization that supply chain managers and manufacturers can no longer rely on past methods—advanced technology is the only way to long-term profitability and growth. 

Whether your company is new to the industry or a supply chain software veteran, hiring an integrated marketing and communications team equipped with knowledge and resources to support your growth isn’t just important, it’s business-critical. 

The seasoned communications team at Red Fan has helped software and technology providers tackle challenges in procurement, inventory management, TMS, ERP integrations, supplier management, robotics, automation and more at every stage of their growth. We’re deeply familiar with the industry’s pain points and work in lockstep with companies to gain a competitive edge by differentiating to grow and retain install bases.

From building brand messaging to announcing company news, prioritizing thorough understanding of a company’s business model, technology and role in the modern supply chain underpins Red Fan’s rich history of building key relationships with investors, industry influencers and media for its clients. Our team’s supply chain expertise and years of developing strategic communications programs ensure brands and their executives drive success in markets that have become synonymous with disruption of all kinds. 

Results

• Secured hundreds of mentions in top-tier and strategic trade publications including The Wall Street Journal, Fortune, MSN News, TechCrunch, VentureBeat, Adweek, Freightwaves, Industrial Distribution, IndustryWeek, Supply Chain Brain and many others 
• Authored bylines on behalf of company executives for placement in premier publications such as Supply Chain Dive and Supply and Demand Chain Executive 
• Submitted for and won multiple awards on behalf of clients, including Food Logistic’s Top Technology Provider and the ProcureTech100
• Supported millions of dollars in early- and late-stage funding rounds
• Conducted rebrands and informed media relations recommendations for impactful go-to-market strategies
• Consistently increased share of voice against competing companies by as much as 15% over the course of Red Fan’s engagement 

Focus Areas

• Distribution 
• Transportation management systems (TMS)
• Procurement
• Inventory management
• Enterprise resource planning (ERPs)
• Robotics & automation

Case Studies

Featured case study: S&S Activewear

“S&S Activewear is in a really exciting period of growth. As our capabilities expand and our technology solutions evolve, we needed a PR team that could amplify our efforts to our target trades as well as new outlets we had yet to explore. The Red Fan team integrated swiftly with our marketing team and has shown us the power of a united public relations front. They have injected creative thinking and sophistication into our corporate communications strategy and we’re excited to see their continued impact.”

—Marc Vitulli, CMO of S&S Activewear