Healthcare & Health IT
Perhaps the most incisive thing we’ve learned about the intersection of modern health care and the trajectory of technology over the past few years is that reactionary care is out and prevention is in.
AI and machine learning, predictive analytics for personal health care, digital medical services and devices, on-demand telemedicine and digital twins, MDR, cloud-based EHR solutions, immersive training experience through AR and VR and XR…this is the future on which health care is riding, and B2B healthtech companies are uniquely tasked with building its innovative, interconnected infrastructure for health providers across the globe.
By the same token, digital transformation in the professional centers, processes and procedures of a traditional provider-to-patient pipeline has positioned the health care industry as the world's leading generator of data by volume for years to come. As the medical field becomes increasingly digitized and systematically more complex for the benefit of clinical care, B2B health IT companies will be expected to develop state-of-the-art cybersecurity solutions for safeguarding the massive amounts of sensitive, personal data being introduced.
Communications can be daunting when you’re already busy automating workflows to alleviate staff burdens, augmenting data with additional insights into provider operations or advancing safe, efficient and meaningful hospital management. But, like healthtech companies enriching the experience of medical care, the staff at Red Fan is dedicated to meeting exacting demands for proof of quality, brand advancement and driving important connections in the work that we do.
Our senior communications team was built to help B2B healthtech and health IT brands translate the ways they’re making health care easier so that you can stay focused on developing transformational, human-centered technologies that lead to better care.
Results
- Extensive experience defining and executing impactful media relations strategies for funding announcements, strategic partnerships, board expansion and tactical shifts in the rapidly evolving health technology landscape
- Drove a 300% increase in share of voice quarter-over-quarter for a young, unknown diagnostic testing company at the height of the COVID-19 pandemic, from April 2020 to June 2020
- Secured multiple, high-visibility media mentions in top-tier outlets, including Business Insider, the New York Times, NPR and Fortune.
- Earned hundreds of placements in key medical, fire service, EMS and hospital trades such as Becker’s Hospital Review and Payer Issues, EMS1, EMS World, Firehouse, Fire Engineering, Emergency Medicine News, BioWorld, MedTech, Healthline, 360Dx, LabPulse, Fierce Healthcare, FierceBiotech, Vantage and others.
Focus Areas
- Patient-centered care technology
- Data management and analytics
- Digital workspace platforms & EHR workflow
- Cloud technologies and solutions
- Managed services, MDR, cybersecurity and health IT
Case Study and Testimonial
Featured case study: Babson Diagnostics
“Red Fan Communications worked with Babson to launch the company’s public relations program by establishing its initial brand narrative, developing press releases and supporting media engagement. Red Fan did a great job building our initial media presence and relationships. This was an intense project and Red Fan really functioned as an extension of the company. The team was fun and easy to work with and fully engaged in ensuring Babson's success.”
— Eric Olson, Founder, Chairman, COO, Babson Diagnostics
