Transportation & Mobility
Urban centers are experiencing a transportation renaissance. Continued migration to large cities, the growing popularity of electric and autonomous vehicles, a surge in micro- and minimobility options, and countless innovations in the Mobility-as-a-Service industry have transformed how people get from point A to point B.
At the commercial level, businesses are cleaning up their supply chains through investments in more sustainable logistics, including electric trucking, drone technology, last-mile solutions and more. And on a global scale, a call for cleaner, more environmentally conscious modes of transportation is permeating the automotive industry and catalyzing a move for critical reductions in greenhouse gas emissions.
Advancements in mobility technology sit at the intersection of urban planning, quality of life and environmentalism. Innovations promise hundreds of billions of dollars in public benefit and countless savings in traffic time. But regional differences in energy costs, local regulations and public safety requirements have challenged mobility technology providers, spurred public-private discourse and ultimately slowed adoption in the cities that need modernization now.
To boost awareness, influence consumer behavior change and shape the future of urban mobility, technology providers are tasked with public education, delivering tangible proof points and collaborating with policymakers. Red Fan has guided companies at the local, regional and national level through investment announcements, product launches, educational campaigns, strategic events and more.
Our integrated marketing and communications efforts have a demonstrated history of driving leads, elevating thought leaders and boosting brand affinity across a number of verticals. Red Fan’s range of services for mobility innovators will help your brand generate demand, awareness and trust for the technologies that shape how we move now and into the future.
Results
- Supported more than $1.5 billion in funding or M&A announcements in the mobility industry
- Secured thousands of earned media placements locally, regionally, nationally and in top-tier trade publications, including Business Insider, Forbes, Bloomberg, Smart Cities Dive, Transport Dive, FreightWaves and others
- Curated multiple campaigns for mobility applications in Austin—a city consistently ranked poorly in lost time and money in traffic and gas used—leading to coverage in all local broadcast stations and business publications
- Designed integrated marketing campaigns that blend earned and paid media with lead-generating webinars and digital strategies to drive hundreds of leads
Focus Areas
- Smart cities
- Urban mobility
- Infrastructure
- Mobility-as-a-Service
- Energy & utilities
- Mass transport
- Freight & trucking
- Sustainability
Case Study and Testimonial
Featured Case Study: Hyliion
“Kathleen and the team at Red Fan have been an outstanding partner to Metropia. They are an honest, smart, creative, nimble team with top notch writing, media relations and strategic partner development capabilities. With their counsel, our consistent earned media coverage in Austin has resulted in a significant increase in both user acquisition and Metropia’s brand awareness. If you’re looking for a partner to help grow your brand and business, Red Fan is your agency.”
- Cynthia McGrail, director of marketing and PR, Metropia
