Real Estate & PropTech
The digitization of the real estate industry was already well underway before inflation spurred the Fed to raise interest rates to levels not seen in more than 20 years. SaaS, smart technology, augmented and virtual reality, blockchain applications and artificial intelligence have collectively enhanced value propositions for buyers, sellers, realtors, managers and investors. Advancements in real estate and property technology promise to automate workflows, reduce application times and costs, improve asset management and data accessibility, and enable scale.
eSignatures, localized MLS platforms, transaction management technologies, showing tech and improved customer relationship management applications have already proved invaluable to sell-side real estate to pave new paths for quality lead generation and customer acquisition.
Mortgage lenders, commercial real estate investors, property managers and other players are reassessing their models, reinvesting in research and development, and exploring new ways to implement new technologies to prepare for the inevitable market rebound.
Solutions providers, meanwhile, are focusing on critical areas of the real estate value chain—customer experience and closing times, business intelligence and data-driven decision-making, green technologies and more—to boost productivity and profitability in equal measure and, just as importantly, to differentiate in an industry facing significant economic headwinds.
Red Fan’s work in real estate has spanned property data and intelligence, private equity and impact investing, mortgage lending, construction finance and other verticals, helping brands stand out in an emerging proptech landscape that, at times, has been slow to embrace digital transformation.
Whether you’re seeking local-first strategies to boost recruitment and community engagement or want to build a brand at the national level, our integrated communications strategies are designed to plug into existing marketing efforts, improve stakeholder engagement and deliver the same value that you deliver to your own customers.
Results
- Guided tech brands through more than $100 million in funding
- Secured thousands of media placements in national, trade and local outlets, including Reuters, the Wall Street Journal, Bloomberg, Fortune, TechCrunch, PC360, Inman, Housing Wire, The Real Deal and others
- Wrote and placed more than a dozen pieces of contributed content in top-tier trade media, including Inman, Housing Wire and PC360
- Built nurture and lead-generation campaigns to improve customer acquisition and top-of-funnel marketing
Focus Areas
- Mortgage lending
- Property data & intelligence
- Construction finance
- Private equity
Case Study and Testimonial
Featured Case Study: BuildFax
"Before hiring Red Fan Communications, BuildFax didn't have a strong national presence. Since collaborating with Kathleen and her team, we have been in such prestigious publications as The Wall Street Journal, Barron’s, Bloomberg and appeared on the CNBC television network. We can't express enough gratitude for their strategic partnership and the momentum it has and continues to create for our company.”
— Holly Tachovsky, CEO and founder, BuildFax
