Nonprofit

Red Fan’s roots are in Austin, Texas. Many of our team members were born here, got degrees here and live across the city’s rolling hills. The nonprofits we work with are essential to the lifeblood of the city, and we make it a point to reserve a share of the team’s capacity each year for discounted and pro bono work with Central Texas organizations.

Across the agency’s history, we’ve collaborated with some of Austin’s most iconic events, including the Trail of Lights, HAAM Day and the ABC Kite Fest. Our team has served on boards, provided late-night consults and supported communications officers in a variety of sectors. Nonprofits have relied on us for crisis communications response, brand positioning and executive visibility. 

Our nonprofit partners always get the senior team. We apply the same proven methodology and suite of services to each organization. We believe that serving nonprofits not only has ripple effects on our community, but on our team’s ability to better support clients in any sector. 

Results

• Supported the launch of Austin Gives, the beloved program that recognizes brands who give back in Central Texas. Red Fan founder Kathleen Lucente has also served as the Austin Gives Awards chair for numerous years, supporting the program’s growth and visibility in the community. 
• Secured hundreds of articles in Central Texas outlets, including every major broadcast station and paper.
• Consulted with nonprofit boards, donors and staff to sharpen crisis readiness and incident response effectiveness.
• Raised awareness for national nonprofit efforts, including ghostwriting on behalf of nonprofit CEOs and executives for the Stanford Social Innovation Review and The Chronicle of Philanthropy.

Case Study and Testimonial

Featured Case Study: Candid

"Candid engaged Red Fan to help shift our thinking about how we leverage media not just for coverage, but to advance our thought leadership and position Candid as a critical resource in our field. Our collaboration was deep and thoughtful, with Red Fan taking the time to understand our complex organization and provide guidance that spoke to our subject matter experts’ strengths and unique perspectives. Their strategic approach to placing content and supporting the launch of a critical research report was crucial in securing placement in impactful media outlets that directly connect with our key audiences.”

—Mary Steyer, Sr. Director of Communications & Brand Awareness for Candid