Edtech

2020 taught us valuable lessons about every facet of learning and the institutions responsible for delivering it: the importance of social-emotional-behavioral learning and prioritizing students’ well-being; the need to supplement remote learning with direct instruction; the roles user experience, asynchronous design and data-driven, personalized learning play in digital environments; a confirmation of the need for human connection for learning and well-being, and even more fundamental truths about the equity gap and its impact on marginalized students. 

Education technology is at an inflection point. Can teachers, administrators, institutions and technology providers act on these lessons amid governmental headwinds to create more effective systems and modes of learning?

Artificial intelligence and the implementation of data-driven insights are poised to be at the heart of education’s evolution and will create value for every major stakeholder. AI will drastically improve personalized learning opportunities to identify and reduce knowledge gaps, adjust learning speed, recommend courses and programs, and otherwise adapt to each individual student’s evolving needs and goals. It will improve accessibility, promote asynchronous or learn-at-your-own-pace models, reduce response times for student questions and customize after-school tutoring programs. It will enhance task automation for teachers so they can spend more time teaching and give them more tools than ever to support students on their academic journeys. 

At the intersection of digital transformation and AI, entirely new models for learning are emerging. Virtual reality applications, the gamification of learning, evolutions in lesson design and delivery, and more are redefining what it means to learn and even entirely removing traditional constraints like geographic location. The convergence of these new tools, platforms and technologies could very well redefine education in the U.S. and around the world.

Red Fan has worked with companies across the evolving education landscape, partnering with brands to communicate their value in critical areas like social-emotional-behavioral learning, course organization, degree planning, career planning, data collection and education cost reduction. Our integrated communications strategies are designed to help edtech brands reach every major stakeholder—student, parent, teacher, administrator, institution and the public at large—with customized programs that educate, inspire and deliver tangible value. 

Results

• Secured dozens of placements in top-tier national, trade and local publications, including TechCrunch, Education Week, EdSurge, the Texas Tribune, the Austin Business Journal and others
• Navigated the successful acquisition of MyEdu by Blackboard, Inc.
• Reached hundreds of thousands of students, parents, teachers and other stakeholders
• Implemented brand storytelling campaigns with industry influencers and leaders, including Google’s Michael Junge and New York Times bestseller Joseph Michelli
• Secured speaking engagements for client thought leaders, including a panel discussion at SXSWedu, one of the premier education conferences in the country

Focus Areas

• Social-emotional-behavioral learning
• Online education platforms & technologies
• Data-driven education & decision-making
• K-12 & post-secondary education

Case Study and Testimonial

Featured Case Study: Proximity Learning

“We were seeking a true PR partner to join the Proximity Learning marketing team. I knew in the earliest days of our collaboration with Red Fan that they were exactly that. The Red Fan team acts as an extension of our team. So far, we’ve collaborated on a book launch, acquisition communications, customer storytelling and other thought leadership efforts that have helped Proximity reinforce its position as the leading synchronous virtual learning provider for K-12 education. Red Fan always brings creative ideas to the table, thinks strategically about how to strengthen the Proximity brand, and clearly cares about our success.”

— David Cardona, CMO for Proximity Learning