Fractional CMO & Consulting
During times of rapid growth, B2B innovators need more than expert execution, they need executive leadership. If your B2B tech brand lacks marketing leadership but isn’t ready for a permanent hire, our fractional CMO services fill the gap.
With Red Fan, you gain not just a consultant, but the senior strategic partner who ensures every element of the Positioned to Win Method is running effectively: positioning grounded in data, expert voices growing into recognized authorities, and communications infrastructure that scales as your team grows.
Fractional CMO & Consulting
The Red Fan team brings decades of combined C-suite experience with corporate and agency titans. Tap into our seasoned leadership that aligns marketing with business growth.
Strategic Leadership
Align marketing with growth goals, investor expectations and market opportunities through seasoned executive insight
Organizational Clarity
Restructure teams, processes and tech stacks to scale efficiently and effectively.
Growth Readiness
Prepare for critical business inflection points like funding, M&A, or IPO.
Budget Optimization
Make every dollar work harder with senior-level oversight that balances long-term investment and immediate ROI.
Leadership Workshops
Strengthen your team with workshops for high-growth companies, focusing on major moments including brand definition, M&A, IPOs and funding milestones.
Featured Case Study
A streamlined communications strategy: strategic executive brand positioning plan and corporate business development
"Kathleen and her team at Red Fan are—hands down—the best strategic communications partner I have experienced. As a result of our work together, they helped me advance JuiceLand’s internal and external communications and establish a stronger connection with my team and our community. I recommend them without hesitation to any company in high growth mode."
Trusted by
Approach
Authority that compounds. So when the moment comes, you've already won.
Embed
Get under the tent. We immerse in your business before anyone else knows a moment is coming. Proximity is why clients pull us in first.
Diagnose
Find the truth. The Brand Authority Index™ and Brand Positioning & Narrative Lab benchmark your authority and build your unique positioning on data — not a kickoff meeting.
Roadmap
Build the blueprint only you can claim. A strategic framework proprietary to your company. The narrative architecture and authority position that makes you impossible to confuse with competitors.
Execute
No handoff. No B-team. Ever. This is how authority compounds and category ownership is won. The same senior team that embedded and diagnosed builds your roadmap and runs it. This is why our clients stay for years, not quarters.
If your marketing team feels reactive and siloed or lacks crucial skills for the pace of growth you’re targeting, it’s time. Fractional CMOs bring instant executive experience without the overhead of a full-time hire.
Fractional CMOs can complement in-house leaders by filling gaps, advising on structure and providing an outside perspective. We partner with your team to bring out your best.
Start with transparency about budgets, goals and challenges. The more open the input, the better the strategy. By tapping into our fractional CMO services, you get the backing of the full agency. We’ll help set priorities, define roles and map out the growth path.
Success shows up in alignment and outcomes: sharper messaging, stronger campaigns, smoother operations and ROI you can track across the business.
We provide bespoke consulting when executives need an outside confidante—someone who can help you cut through internal politics, pressure-test ideas and guide communications when the stakes are high. If you’re rethinking your marketing structure, or facing a crisis that demands discretion, a custom engagement gives you the senior-level advisor you need, now.