Services

PR, Strategy, and Positioning for B2B Tech Companies Ready to Win.
1

Public Relations

Build credibility that earns trust — from journalists, analysts, investors, and the systems that inform their decisions.

Media Relations
Media Training
Executive Pillars
Thought Leadership
Analyst Relations
Crisis Communications
2

Thought Leadership

Position executives as the authorities your market turns to in high-stakes moments.

Bylines
Media Relations
Speaking Engagements
Awards
3

Brand Positioning

Create the strategic foundation that makes every other investment work: the Brand Authority Index™ and Brand Positioning & Narrative Lab at their deepest.

Brand Positioning & Narrative Lab (Entity Clarity)
Product Messaging
Mission, Vision, Values Workshop
4

Content & Marketing Strategy

Extend your positioning across every touchpoint where your reputation is formed.

Integrated MarComm Lab
Audience Definition
Demand & Authority Content
Sales Enablement Content
5

Fractional CMO & Consulting

Executive-level partnership ensuring the entire Positioned to Win Method™ runs effectively.

Strategic Leadership
Organizational Clarity
Growth Readiness
Budget Optimization
Leadership Workshops
6

The Brand Authority Index™

Quantify how your brand is found and trusted (including the AI-driven discovery landscape), and benchmark against your competition.

Earned Media & Market Presence
Recognition & Industry Visibility
Review Platform Health
Entity Coherence
Content Authority
Social & Community Authority
Technical Readiness
7

Financial & Transaction Comms

Pull Red Fan’s Deal Team in to manage internal and external communications before, during and after your transaction. Our decades of financial communications experience reduce risk while maximizing deal impact.

Stakeholder Messaging
Media Relations
Media Training
Internal Communications
Executive Coaching

Featured Case Studies

Positioned to Win™ in Action
All Case Studies
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1

ESO

Establishing industry authority in emergency services through data-driven insights

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2

CSI (Computer Services, Inc.)

One take-private. Three acquisitions. Positioned to No. 2 in the core banking market.

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3

S&S Activewear

Launching a cutting edge robotics and automation strategy for North Americas largest apparel distributor

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